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Dove Canada Petitions Fathers To Add ‘Dad’ On LinkedIn Profile for Father’s Day

Rolling out across Canada, the campaign encourages fathers to recognize and celebrate fatherhood as a full-time role.

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By: Lianna Albrizio

Associate Editor

Illustration by Mateusz Napieralski.

This Father’s Day, Dove Men+Care is inviting Canadian Dads and father figures to update their LinkedIn profiles with one of their most meaningful life roles: “Dad.” Rolling out across Canada, the campaign encourages fathers to recognize and celebrate fatherhood as a full-time role and claim space for it on a platform traditionally reserved for professional milestones. “Too often, men proudly share promotions, but rarely the presence and care they bring at home,” said Divya Singh, general m...

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